Archive for

The Exact Steps A Business Needs To Take To Find the Right Social Networking Professional

Finding the right training for social networking is one of the hardest things to do. The fact of the matter is that most people do not know what they are doing with social media. This just one of the many places where the adage of “fake it till you make it” runs rampant. There are a multitude of people who only claim to have mastery over a subject. However, that is all they really have, is a claim. What is unfortunate is that these people are able to convince people that they are experts. These experts then sell products and services to unsuspecting masses that buy the product and get no results.

The best way to find a good coach to teach a business about successful social networking for business is to check with their business partners. These people will have experience in trying to find a provider who supplies such a service or product. This is the place to go because a business can trust those businesses that they do business with already. There is no reason for either party to hide anything from each other. Therefore, a business can get the best information and help to find the right provider without trying to develop the information themselves. This is the fastest and best way to find a provider.

If a business cannot locate another business associate who has experience then the next best thing is to ask themselves what kind of budget is allocated for the product or service. If money is no object then the best action is to go to the search engine and start talking to the highest-ranking results. If a business has high rankings, then that likely means that believe in their service or product and are willing to spend money to generate clients. This shows confidence in what they are doing and how that business is doing it.

However, if a business has a budget allocated for the acquisition of this professional then the best thing to do is to visit the freelancing sites and begin testing those people to find the right fit. These tests include testing the ability of the provider to listen to instructions. This is as simple as asking the provider to write in a certain phrase into their proposal such as, “I’ve fallen, and I can’t get up.” If the provider does not enter this text into the proposal then they cannot follow directions and have disqualified themselves from the hiring process. This will limit the number of people who are not suited to work on the project.

Finding the right professional to help a business with social networking can be intimidating. However, it does not have to be as intimidating as it seems. All it takes is the right training to find the right provider. Reading and following the guidelines in this article can really help a business make right decision and experience success.

Are MBA Students Doing Class Projects On Hypothetical Business Models Getting It?

About three or four times a year, every year I am contacted by what appear to be MBA students doing class projects. They are creating business plans and hypothetical business models to turn in to their professor for grade. Why do they contact me? Well, because I have a number of business articles online, I’ve written a number of e-books on business, and I am a retired franchisor.

It is interesting that many of these kids think they’re wise and don’t reveal that they’re doing a class project while they operate in stealth mode, but I can tell right away the difference between real startup entrepreneurs and kids doing class assignments by the questions they ask. They give themselves away without knowing it, sometimes I just play along with it, what the heck, does it really matter? Before retirement, I could always tell when a customer was calling, a regulator, a competitor, or someone who might want to start a business who was shopping us. They all have specific questions, and they were dissimilar.

Now then consider this for a moment. If all these different types of people are asking different questions, and the MBA students doing class projects on hypothetical business models are asking specific things to put into business plans, then obviously they don’t seem to get it. Just because you can ask questions doesn’t mean that you’re asking the right questions, even if you get an answer to the questions that you did ask. Who knows maybe they just don’t care, all they want to do is complete the assignment. Okay I get that, but why bother if you aren’t there to learn?

Personally, I would like to see all be MBA in Harvard have on their resumes and applications to get into the school prior business experience and entrepreneurship. In other words they would have had to start a business sometime in their lives, and either succeeded or failed, but learned something along the way prior to studying all their class assignments, or putting together fictitious business plan for companies they will never start.

What amazes me is they’ll ask a question, misinterpret the answer I give, ask a follow-up question without even addressing the real issues, and take the answers to all those questions and compile it into their hypothetical business plan which is now doomed from the start. It’s okay, they aren’t actually going to ever start a business, they are merely going to turn in the paper, report, and business plan for a grade.

The reality is that just because you create a plan of this type for new business, doesn’t mean you’re going to put it into a drawer, or safe, and not look at it again – that’s not what you do in real life. You see, planning is a process, it’s not something you ever complete. Just as you can’t learn how to ride a bike in a seminar, you can’t learn how to run a business by listening to a professor who is lecturing in a classroom. That essentially is the proverbial “thinking inside the box” syndrome. Please consider all this and think on it.

Need for Small Businesses to Design IM Strategies With High Focus on Local Markets

With the number of Internet users increasing manifold, small businesses have started considering Internet as an effective platform to promote themselves. In fact, effective Internet marketing (IM) strategies enable small businesses to grow quickly and reap the benefits they offer.

One of the biggest advantages that Internet marketing offers to any business (small or large) is the ability to focus on local markets. Small businesses, however, have higher chances of capitalizing on these markets compared to large scale businesses. Instead of focusing on the entire Internet user market (where the competition from big players is more), promoting and popularizing their brands in local markets makes the marketing process narrow as well as effective.

So, designing Internet marketing strategies targeted towards local markets is vital for every small business.

Benefits of focusing on local markets:

• Makes you specific to the local market: According to Local Consumer Review Survey – 2012, 85% of consumers use the Internet to find businesses in their nearby areas. You can concentrate on a group of people who are looking for a product/service provider present in their locality. By doing so, you will not only be satisfying a local market’s demand, but will also be capturing the potential business audience.

• Can have higher conversions: Visitors from local markets have higher chances of getting converted into sales. This is because, any prospective customer would naturally prefer a good and affordable product/service that is present in his/her locality to the one that is faraway.

• You can bid on low competitive keywords: Local market has specific keywords which are different from those used by the entire online market. The competition for local keywords is low, thus, you can get low competitive, yet effective local search keywords for much lower prices. As the search results for these keywords are also less, you can rank higher in search engine results which further drives more traffic to your website.

• Limits the marketing budget: Makes it easy for the businesses to plan an effective marketing strategy as the target audience is clearly defined. They can design an effective tailor-made strategy that focuses only on needs of the local market. This prevents wastage of time, resources, and money on promoting their business to people who are least interested in getting converted into sales.

Few strategies that can help you reach the local audience: Now that we have known the importance of focusing on local markets, let us discuss few IM strategies which help you to reach the local audience.

• Local SEO: Local SEO is a process of optimizing a website to rank better in local search results. Local SEO makes the business more visible to the people who are searching for the products/services in a particular area.

• PPC: Pay Per Click (PPC) is a paid advertising strategy on search engines and other websites. Since this strategy works on bidding of keywords, this strategy can be a good option for targeting local audience as local search keywords are less priced. PPC is also highly functional in giving quick and effective results.

• Local site submission: Local site submission is one of the inexpensive as well as effective Internet marketing strategies. Local businesses can benefit a lot by submitting their business information to local business directories. Local site submissions are very useful in driving sales because residents of a particular area search the local business directories to locate a business in their surroundings.

Choosing and implementing effective Internet marketing strategies that target local audience helps the businesses achieve success in the long run. Further, IM strategies that target local markets generate good ROI.